Viva Technology 2018

Viva Technology is one of Europe’s largest tech conferences – over 100K attendees with sponsors like LVMH and Google. We were invited to exhibit in the LVMH Luxury Lab, which was a district within the event dedicated to startups creating the future of luxury.

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Arylla
From the CEO: My encounter with an NYC counterfeiter

A few weeks ago, my partners and I were in New York for the Friends of Ebay demo day. I thought it would be a fun idea to do some market research by looking for knockoffs on Canal Street. Our experience ended up being so fascinating that I really wanted to share it.

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Arylla
Online resale and the battle against fakes

Canal Street in New York is one of the most notorious locations on earth for selling counterfeit fashion items. Millions of dollars’ worth of fake merchandise flows through that street every year and there are many streets like it around the world.

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Arylla
Why luxury and resale are the perfect pair

The concept of selling your used clothing or even purchasing someone else’s used clothing is not very romantic. Your mind likely brings you to the inside of a Value Village or a sleezy car dealership in the bad part of town. Regardless of what you imagine, it is not likely to involve Louis Vuitton or any other iconic luxury brand.

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Arylla
Luxury and resale – it’s complicated

It’s no surprise that luxury brands are uneasy about the existence of a secondhand market. There is a lot of uncertainty around the potential negative effects of reselling luxury. This post aims to spotlight the major criticisms of resale and how they can be addressed.

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Arylla
Fashion is not very sustainable

Fashion is the second largest industrial polluter in the world and accounts for 10% of all carbon emissions. There has been a concerted effort within luxury to create better tools for quantifying impact, the most notable example of this being the environmental profit and loss (E P&L) methodology.

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Arylla
The Achilles heel of resale

The luxury resale market is ultimately a collection of peer-to-peer (P2P) transactions. We recently conducted a survey that revealed 70% of resale transactions in United States occur via third party consigners/resellers and are therefore anonymized.

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Arylla
The resale boom

Over the last decade, while luxury brands were busy expanding into new and exciting markets, a trend has emerged of consumers reselling their luxury goods. This is in part due to changes in consumer behavior. Many fashion lovers no longer see the value in paying full price for products they know are available through third party consignors and resellers.

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